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Black Swan

A NEW VISUAL IDENTITY FOR BLACKSWAN 
Blackwsan and Blackswan innovation merged together. Blackswan innovation bring 
together all this human, computational analysis and data to create insights that make the next steps obvious, and transform how our clients do business. The task was to take their existing logo and create an identity that scream data analysis. Naturally, the dots/lines is being used to compile all this data analysis throughout charts and graphs, tables. Therefore it was obvious to merge their existing logo and the dots to create an image. From there I had my identity, creating a pattern/halftone that can work for imagery or graphics across all different channels.

 

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