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LD BRAND GUIDELINES 2015

LD BRAND GUIDELINES 2015


LD (Ligget Ducatt) is a brand of cigarette owned by JT International (JTI).

This document builds on recent brand initiatives to introduce the next exciting steps on the LD journey to full potential. It confirms how the LD brand will be shaped going forward with a new brand Belief and Behaviour that informs everything we say and do. A new Creative Platform, a new Communication and Activation Strategy and a new LD tagline are revealed, as well as the launch of a major new communication campaign.

A series of abstract visuals has been produced for restricted market and a system of 3 layout has dictated the development of this brand. I got to think and design how the brand would develop through POS, merchandising, advertisements.

The Result; an 156 pages interactive PDF with a menu that allows you to navigate throughout various sections.