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UNILEVER

UNILEVER AND THE AUGMENTED REALITY 

Shifting attitudes in order to change behaviour

The positive mindset – it’s not a compromise 

• Making it feel easy to live sustainably

Making it desirable – helping consumers make their own lives better and more sustainable

Feeling good  about  being part of the change – making the right choice in the store , little pieces of behaviour in the home – we can show it all adds up to something really important

• Unilever’s brands help it all happen

I produced a series of visuals showing how the augmented reality would work on a mobile in a supermarket aisle while scanning an unilever product. How the campaign would work on an ad, on a receipt or on a tablet